The Department for Transport research asked older and younger people about their transport needs and opinions. One finding showed that for younger people, the transition from education to employment is a key development stage in their lives during which it might be most effective to target efforts to influence their transport choices.
The report also showed that improving frequency and reliability of public transport services was a key concern of both older and younger people.
Transport Minister Rosie Winterton said:
"This research shows us valuable new directions we might be able to take transport policy in the future. Offering alternatives to the car at key points in young people's lives could play an important part in our efforts to encourage them onto public transport at an early stage, getting people into the habit for life."
"It also reinforces the importance of legislation like the Local Transport Bill, which will help local authorities address some of older and younger people's key concerns about transport, such as reliability and frequency of services."
"I am committed to taking the needs of a wide variety of social groups into account when deciding transport policy. This is the only way we can effectively move towards a sustainable transport system that works for everyone."

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