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With Christmas and the peak gift-buying season just around the corner, this well-timed campaign aims to increase consumer awareness of the harmful effects of disposable alkaline batteries on our fragile environment.

In a world increasingly populated with an ever-growing number of wireless and portable devices, battery consumption has risen significantly, resulting in some alarming statistics:

• In the UK, 680 million batteries are purchased each year - an average of 21 per household
• British consumers throw away a staggering 20,000 tonnes of batteries every year, of which less than 5% are recycled
• The UK currently has no battery-recycling infrastructure or facilities
• Batteries disposed of in landfill degrade over time, leaching toxic chemicals into our soil and waterways

In an effort to reduce this waste and provide customers with an innovative and convenient solution to standard rechargeable batteries (which are generally only recharged around 6 to 8 times), Moixa Energy launched the USBCELL - an environmentally-friendly rechargeable battery with a difference.

Using Nickel Metal Hydride (NiMH) chemistry, the USBCELL does not contain cadmium, the toxic substance found in traditional rechargeable batteries. Patented USB-charge technology enables charging anywhere, delivering uncompromised functionality and portable, on-the-go energy that is easy on the environment - and the pocket!

In support of the Alkaline Awareness Campaign, Moixa has released a limited edition 'carbon footprint' USBCELL to illustrate the savings consumers can make by making 'greener' purchases. Each limited edition USBCELL recharges from any USB port and is branded with an eye-catching carbon footprint design. Like the standard cell, it is capable of saving up 7kg of CO2 and up to 3kg of toxic landfill waste from just 50 uses.  The USBCELL can be recharged up to 500 times.

Moixa can also create personalised USBCELLs in three weeks, which they say makes an ideal Christmas gift.