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In addition to using no virgin materials at all, the move will see a dramatic 55% reduction in the overall carbon footprint of the drinks. Earlier this year, innocent was one of the first three companies to sign up to the Carbon Trust scheme to demonstrate out commitment to measuring, and lowering our carbon footprint.

The bottles are fully recyclable at the end of life, and use 20% less plastic overall than innocent's original packaging.

Jessica Sansom, sustainability manager at innocent, said:
"We've always been a business that has taken our environmental impact seriously, and this move to 100% recycled content in our bottles is extremely exciting. Not only is it a world first, but it means that next year innocent will be saving over one thousand tonnes of C02 which is great news for the planet."

Mike Childs, Head of Campaigns at Friends of the Earth, said:
"This food & drink industry first demonstrates that carbon saving is possible if businesses choose to work at it. innocent are clearly leading the field in reducing their carbon footprint and their pioneering work on developing and using a 100% recycled bottle will hopefully be followed by others. Beating climate change will however need more than the efforts of a few green minded businesses which is why Friends of the Earth's Big Ask Campaign is calling for a strong Climate Change Bill to provide incentives to other businesses to look for these types of solutions."

Sansom added:
"This achievement is the culmination of many years of work to challenge accepted industry standards in the use of recycled content, moving to 25% in 2000, and 50% in 2005. From January, we expect to see the full range in this 100% recycled PET."