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The "Green with Emmy" campaign covered all the major Television Academy and FOX events, including the Primetime Emmy nominations announcement ceremony (which took place on July 19), the Emmy Awards arrivals and telecast, the Creative Arts and Governors balls, and the FOX Emmy Awards after-party. The green campaign's sole purpose was to reduce the carbon footprint the Emmys.

Dick Askin, Chairman and CEO of the Television Academy, said:
"We were inspired by Fox's commitment to the environment and we're eager to partner with them to make this year's Emmy events more eco-friendly and carbon-neutral. We are looking at every aspect of our Emmy season – from nominations to the Governors Ball – and making changes that will reduce our impact on the environment."

Fox, the Television Academy and the telecast producers set green goals, including the use of recyclable materials and recycling whenever possible; using hybrid and alternative fuel vehicles for transportation; and replacing production golf carts with bicycles.

The goals also include reducing power requirements and utilising alternative and eco-friendly energy sources – including solar power – for red carpet arrivals, production and Primetime Emmy events. Plus, the production used locally grown and/or organic foods for press and event guests; and incorporated green themes into the televised broadcast.

The Television Academy used recycled paper – almost entirely from 100% post-consumer waste – manufactured with wind power for the Creative Arts and Primetime Emmy Awards collateral items, such as invitations, tickets, posters, programmes, press materials and office paper.

For the nomination announcements ceremony, the Television Academy implemented many eco-friendly initiatives: sourcing power from a biofuel generator; using 100% recycled paper for all press and production materials; replacing plastic and Styrofoam plates, napkins, cups and utensils with biodegradable products; and, when possible, using rented and reusable items for staging and production.