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Print articleAnd these 20 to 35-year-olds, who are in the Waste Minimisation Team's sights, will find that the campaign will track them down even if they head to the pub. A new beermat and poster campaign will be hitting pubs, leisure centres, colleges and universities in June, spelling out that it's not only balding middle aged men who wear socks with their sandals that compost.
Research carried out by the County Council revealed that 93 per cent of those who had bought compost bins and who responded to a questionnaire were over 36. So now those aged 20 to 35 who own their own homes are being encouraged to join in as they could represent as much as a fifth of the population.
James Strawbridge, from TV's 'It's not easy being green', is endorsing the campaign and specially-commissioned images of James composting are shown on both the beermats and posters. In the last three years nearly 70,000 compost bins have been sold to residents of Worcestershire, as well as Herefordshire.
Viktoria Salisbury, Project Development Officer for composting, said:
?The campaign is aimed at raising awareness of home composting amongst the younger audience and uses snappy slogans to get people talking about composting over a beer or two. We have chosen James to endorse the campaign because he is a great example of a young man who really does have a passion for the environment.
?Hopefully we will then see more under 36-year-olds taking up the composting challenge. Composting is an easy way of reducing the amount of waste that we put in our household bin and all you have to do is collect uncooked fruit and vegetable peelings, tea bags, coffee grinds, egg shells, toilet roll tubes, egg boxes and green garden waste and put it into the compost bin instead of in the household bin, and after about nine to 18 months, you get compost at the bottom.?
James Strawbridge added:
?We see a lot in the media about global issues such as climate change and it is sometimes hard to see how as an individual we can make a difference to such large scale problems. Composting is an amazing way of making a difference. Think big, start small, doing something is better than doing nothing at all.?
