Greatest Hits Go Green at Asda

Last edited: Wednesday, 20th June 2007, 3:12 pm
Email to a friend   Print article  

Asda is the first UK supermarket to launch eco-friendly compostable CD range in stores across the country.

The new 'Ecopac' range, which is manufactured by Universal Music and made from 100% recycled and recyclable paper-foam, will launch at all of Asda's 336 stores this week, just 6 months after it debuted in the stores of parent company Wal-Mart - selling more than 2 million copies to date.

The new packaging is available on 42 titles ranging from Marilyn Manson to Marvin Gaye and can be recycled along with newspapers and magazines or discarded with other household rubbish. In addition, no booklets will be included in the packaging; instead, these will be available to customers directly from the Universal Music website.

The move follows Asda research which suggests that up to 25 per cent of all plastic music CD covers are thrown away within 12 months of purchase and, with festivals such as Glastonbury and Live Earth looming, the packaging will provide eco-conscious customers with a sustainable alternative.

Andy Powell, Asda's music buyer, said:

?Making our CD boxes compostable will strike the right note with music lovers, while saving the earth's resources. Pop pickers are used to bands recycling hits, now we're recycling the cases as well.?

Powell added:

?As well as being the right thing to do, we believe our new policy will be music to customers' ears since many music fans are at the forefront of conservation and environmentalism.?


 

Comments (0)

No comments have so far been submitted. Why not be the first to send us your thoughts?

Add your Comment

You have some errors in your comments. Please note: comments cannot contain any html.
(Your email address will not be published.) (Optional) Make Bigger
You have 1000 characters left.
 
 
 
 
     © TenBees 2007-2010      This work is licensed under a Creative Commons Attribution-Share Alike 3.0 License.   Creative Commons License