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Yell.com analysed holiday-themed enquiries to reveal how searches for 'camping' and 'caravanning' have increased by 13% in the last year. Further analysis of the activities holidaymakers are searching for showed that camping-related terms (e.g. tents, Calor gas), outdoor pursuits and pubs also came in the top five.

Camping Capitals
The study also identified the most popular places to experience the great outdoors. Hampshire may well be renamed 'Campshire', as it tops the chart of destinations where holidaymakers are searching for camping and caravanning-related terms this summer. The West Country also ranked highly, with both Bristol and Dorset making it into the top five.

Most popular camping destinations:
1. Hampshire
2. Glasgow
3. Bristol
4. Essex
5. Dorset
6. Lancashire
7. Nottingham
8. Birmingham
9. Edinburgh
10. Manchester

Who are at the Campsites?
The trend for the simple life is most pronounced among city dwellers – with those looking for an outdoor break in the UK coming mostly from the UK's major cities.

But it's not all outdoor activity, one of our favourite pastimes to pursue before bedding down for a night under the canvas is finding a traditional British pub.

Alicia Andrews, head of Yell.com, said:
"Our site data clearly shows camping is more popular than ever and it would seem that the desire for an outdoor life is gripping the UK's population. With more than two million business listings on Yell.com, would-be campers can find everything they need to plan their trips, and also find local shops and services on the move by using our mobile service."

The Camping and Caravanning Club, which has provided sites, information and services to camping, caravanning and motorhome fans for more than 100 years said of the report:
"We have seen a big rise in interest over the past twelve months - the pressures of modern living seem to be giving people a thirst for the great outdoors. Camping and Caravanning Club Sites around the country have been packed with visitors this year."