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Print articleThe new campaign which shows Eastbourne visitors cycling, chatting over lunch and walking across the South Downs, is being pitted against popular buzz words 'Re:cycling', 'Greenhouse Gas' and 'Green Peace'.
Eastbourne Borough Council Cabinet Member for Economy, Tourism & Environment, Councillor Steve Wallis said:
?Eastbourne has the best sunshine record in the country, so there is in fact a plethora of outdoor activities making the most of our unique climate. From paragliding to kayaking, you can really make the most of our stunning South Downs coast and country in a sustainable way.?
Eastbourne's official visitor website VisitEastbourne.com has also taken on a new look, doubling accommodation bookings since its re-launch in May.
The site which includes an online accommodation booking facility, also increased its level of hits in May by 57% compared to May of last year. The increases are thought to be in response to the Re:cycling, Greenhouse Gas and Green Peace advertising campaign, which has been displayed in London since 21 May.
Steve Wallis said:
?The recent revamp of the VisitEastbourne site has seen a number of improvements, including improved navigation, search engine friendly templates, a more user-friendly accommodation search and a new itinerary builder where you can build the perfect break.
?The next step is to complete the new VisitBandstand.com website which will include an online ticketing facility, plus e-mail marketing and online shopping on VisitEastbourne where you can even buy your own Eastbourne deckchair.?
VisitEastbourne received over 1.4 million hits in the last year and includes up to date information which is fed throughout the day by the resorts Destination Management System. The system includes 86 accommodation establishments, over 300 events and shows and over 400 attractions, shops and restaurants for visitors to search and browse.
The campaign is the latest in a series of the successful 'Change Your View' campaigns, it marks the fourth outing since beginning in 2004 with 'Blue Rinse'. Targeting 35?55 year olds, the campaigns challenge both elderly stereotypes and suggest there is more to English seaside resorts than a bucket and spade.
As well as Blue Flag beaches, Eastbourne in fact marks the start of the South Downs and the 100 mile-long South Downs Way, a popular route for walking, cycling and horse-riding holidays.
