Brits happy to be green - but on their terms

Last edited: Thursday, 21st August 2008, 12:01 am
Email to a friend   Print article  

New research from Legal & General reveals that more than eight in ten Britons, 82 percent, are annoyed by government and business initiatives that are forcing green values on them.

Proposals to introduce a 10p "throwaway tax" on plastic carrier bags, being charged to remove waste and the reduction in waste collections were found to be particularly irksome.  One in four people did not want to pay for plastic bags at shops and supermarkets. About 50 percent of those surveyed disliked the idea of being charged for waste removal, and are unhappy with the reduction in waste collections.

With 98 percent of Brits saying that they are taking steps to make their home more environmentally friendly, the new findings suggest they want to make their own decisions and choices on how green to be.

The findings are part of Legal & General's "Changing Face of British Homes" research, which surveyed a British representative sample of over 4,000 adults. The following table highlights what is annoying Brits the most when it comes to enforced environmental measures:

The most annoying green initiatives % of Britons
Charging for waste removal 54%
Reduced waste collections 50%
Energy ratings as part of HIPs 27%
Paying for plastic carrier bags 23%
Water meters 22%


While both men and women are similarly annoyed, British men were found to be more irritated, 84 percent, than women, 80 percent.  The research also found that older householders are coping less well with green initiatives - 85 percent of those aged 55 or over admitted to being annoyed by the implementation of green measures compared to only 74 percent of 18 to 24 year olds.    


Despite frustrations at being forced to go green, many are keen to play their part at being environmentally friendly and voluntarily already take green steps in their homes: 

Steps we already take % of Britons
Recycle rubbish 83%
Turn off lights in empty rooms 82%
Use low energy light bulbs 72%
Use reusable shopping bags 71%
Do not leave TV/electrical items on standby 64%
Have double glazing or draft proofing 37%
Share bath water 27%
Installing extra loft insulation 25%
Recycle rain water 23%

  
Ruth Wilkins, Head of communications at Legal & General's general insurance business, commented:
"While people are annoyed by the implementation of green initiatives the efforts being made to force residents to recycle more of their rubbish are beginning to pay off, with recycling rates jumping from 7 percent to 33 percent in the past ten years. Legal & General's recent research would support these findings as the 'Changing Face of British Homes' research shows that a large number of us are taking steps to become greener. Brits simply want to make their own decisions regarding how and when to be green.

"Legal & General understands that the look and feel of our homes is changing and that people are looking at ways to improve their carbon footprint. Legal & General has responded to this change by automatically including cover for solar panels, wind turbines and ground source heating pumps under the buildings section of their household insurance policy. We would advise anyone considering making any major green improvements to their home to check their insurance cover to make sure they are covered under the terms of their policy."


 

Comments (0)

No comments have so far been submitted. Why not be the first to send us your thoughts?

Add your Comment

You have some errors in your comments. Please note: comments cannot contain any html.
(Your email address will not be published.) (Optional) Make Bigger
You have 1000 characters left.
 
 
 
 
     © TenBees 2007-2008      This work is licensed under a Creative Commons Attribution-Share Alike 3.0 License.   Creative Commons License